March 2015 - Present
Public Relations & Social Media Coordinator
Garrett Leight California Optical, Los Angeles, California
- Sample coordination for media, editorial & celebrity styling. Approve, manage & track all gifting.
- Loan samples & maintain the marketing salesman kit.
- Archive & prep press clippings for website features.
- Supplement press release creation, fulfill image & quote requests.
- Manage event guest lists. Booking accommodation & travel for press trips & launch events.
- Act as liaison between PR agencies in NYC & LA.
- Content creation & final copy edit on all Garrett Leight social media platforms.
- Format all images for social media.
- Monitor & report ongoing social media engagement.
- Maintain social media calendar & execute marketing strategy.
- Write website story, journal & Spectacle Magazine content.
May 2014 - April 2015
eCatalog & Email Marketing Copywriter
DermStore, El Segundo, California
- Authored product copy for DermStore, Blush & HairEnvy.
- Created promotional copy for email mailers.
- Audited outdated copy & helped create new DermStore voice after merger with Target.
- Exercised product knowledge on benefits & clinical effects of skincare.
- Compiled, archived & uploaded press features.
September 2013 - May 2015
Freelance Product Copywriter & Contributor
Greater Los Angeles Area
- HelloGiggles Productions
June 2012 - November 2012
Remote Fashion News Editor
FashionIndie.com, New York City, New York
- Posted 6 fashion news stories per day & maintained daily content calender.
- Dictated fashion news content after a two-month internship trial period.
- Represented FashionIndie at NYFW Spring 2013.
January 2012 - May 2012
Refinery29, Chicago, Illinois
- Gathered images & info for the Refinery29 Chicago page.
- Authored blog posts on local events, trends & interests.
Columbia College of Chicago, Chicago, Illinois
Bachelor’s Degree in Fashion Business
- Microsoft Office (Word, Excel, Outlook, PowerPoint)
- Adobe Creative Suite (inDesign, Photoshop, Illustrator)
- Bitly, Hootsuite, Social Media Analytics
- Magento, Salesforce