Emily Draznik

EXPERIENCE 

March 2015 - Present

Public Relations & Social Media Coordinator

Garrett Leight California Optical, Los Angeles, California

  • Sample coordination for media, editorial & celebrity styling. Approve, manage & track all gifting.
  • Loan samples & maintain the marketing salesman kit.
  • Archive & prep press clippings for website features.
  • Supplement press release creation, fulfill image & quote requests.
  • Manage event guest lists. Booking accommodation & travel for press trips & launch events. 
  • Act as liaison between PR agencies in NYC & LA. 
  • Content creation &  final copy edit on all Garrett Leight social media platforms.
  • Format all images for social media.
  • Monitor & report ongoing social media engagement. 
  • Maintain social media calendar & execute marketing strategy.
  • Write website story, journal & Spectacle Magazine content. 

May 2014  - April 2015

eCatalog & Email Marketing Copywriter

DermStore, El Segundo, California

  • Authored product copy for DermStore, Blush & HairEnvy. 
  • Created promotional copy for email mailers. 
  • Audited outdated copy & helped create new DermStore voice after merger with Target.
  • Exercised product knowledge on benefits & clinical effects of skincare.
  • Compiled, archived & uploaded press features. 

September 2013  - May 2015

Freelance Product Copywriter & Contributor

Greater Los Angeles Area

  • HelloGiggles Productions
  • Farfetch.com
  • HauteLook.com
  • Bebe.com

June 2012 - November 2012

Remote Fashion News Editor 

FashionIndie.com, New York City, New York

  • Posted 6 fashion news stories per day & maintained daily content calender. 
  • Dictated fashion news content after a two-month internship trial period.
  • Represented FashionIndie at NYFW Spring 2013.

January 2012 - May 2012

Editorial Intern

Refinery29, Chicago, Illinois

  • Gathered images & info for the Refinery29 Chicago page. 
  • Authored blog posts on local events, trends & interests.

EDUCATION

Columbia College of Chicago, Chicago, Illinois

Bachelor’s Degree in Fashion Business

TECHNICAL SKILLS: 

  • Microsoft Office (Word, Excel, Outlook, PowerPoint) 
  • Adobe Creative Suite (inDesign, Photoshop, Illustrator)
  • Bitly, Hootsuite, Social Media Analytics
  • Magento, Salesforce