Emily Draznik

EXPERIENCE 

ECommerce Marketing & PR Coordinator - KILLSPENCER®

Jan 2019 – Present

- Email Marketing Management: Design & conceptualize email marketing strategy & manage marketing calendar. Setup email marketing campaigns & execute in MailChimp. Strategize list growth & giveaway initiatives. Create, present & analyze reporting to optimize success. Author product descriptions.

- PR Outreach: Author press releases & pitch long/short lead media outlets for product launches & brand initiatives. Influencer outreach & gifting strategy. Track, archive & report press coverage. 

- E-commerce Site Management: Product page setup on Shopify. Optimize website user experience. Audit site & create digital assets for social, website & email.

- Digital Asset Management: Organize & archive product/lifestyle imagery. Digital content production

Freelance Marketing Assistant - The Kit Undergarments

Dec 2018 – Jan 2019

- Author website copy, product descriptions & taglines for launch. 

- Create product matrix & update with fitting notes/changes. 

- Social media content curation.

Seasonal Associate Copywriter - Nordstromrack.com | HauteLook, a Nordstrom Company

Sep 2018 – Oct 2018

- Author online product descriptions (up to 100 per day) based on samples.

Marketing & PR Coordinator - MOTHER Denim

Mar 2017 – Aug 2018

- Produce seasonal ECommerce & look book photoshoots, a total of 8 per year.

- Photoshoot budget management & securing photo permits.
- Event planning & collaboration with VP of PR & Marketing.
- Author press releases, email marketing copy & product descriptions.
- Social media calendar creation (Facebook/Instagram) & content curation from branded lifestyle & user-generated content.
- Point of contact between international distributors, press agencies & digital influencer & VIP agencies.
- Sample tracking & loan coordination.
- Aligning with ECommerce team for new style pushes & marketing initiatives to drive email signups, traffic & hit monthly sales goals.

Garrett Leight California Optical - PR Coordinator

Mar 2015 – Mar 2017

- PR closet inventory setup, management & sample coordination for celebrity & editorial.
Author press releases.
- Stylist outreach for celebrity & red carpet.
- Monitor celebrity/editorial loans & gifting for placement.
- Archive & report on all digital, print & celebrity press.
- Sample sale & pop up coordination/retail sales.
- Travel & expense coordination for Global Communications Director.

GLCO as seen on; Jennifer Lawrence, Lady Gaga, Leonardo DiCaprio, Jake Gyllenhaal, Justin Timberlake, Selena Gomez, Kendall Jenner, Emily Ratajkowski, Alessandra Ambrosio & more.

GLCO as seen in; Vogue, WWD, The New York Times, The Wall Street Journal, Monocle, Surface, Maxim, InStyle, GQ, The Hollywood Reporter, Women’s Health, Hypebeast, Angeleno & more. 

DermStore - eCatalog & Email Marketing Copywriter

May 2014-Apr 2015

  • Authored product copy for DermStore, Blush & HairEnvy. 
  • Created promotional copy for email mailers. 
  • Audited outdated copy & helped create new DermStore voice after merger with Target.
  • Exercised product knowledge on benefits & clinical effects of skincare.
  • Compiled, archived & uploaded press features. 

Freelance Product Copywriter & Contributor

September 2013  - May 2015

  • HelloGiggles Productions
  • Farfetch.com
  • HauteLook.com
  • Bebe.com

FashionIndie.com - Fashion News Editor 

June 2012 - November 2012

  • Posted 6 fashion news stories per day & maintained daily content calender. 
  • Dictated fashion news content after a two-month internship trial period.
  • Represented FashionIndie at NYFW Spring 2013.

Refinery29 - Editorial Intern

January 2012 - May 2012

  • Gathered images & info for the Refinery29 Chicago page. 
  • Authored blog posts on local events, trends & interests.

EDUCATION

Columbia College of Chicago, Chicago, Illinois

Bachelor’s Degree in Fashion Business

TECHNICAL SKILLS: 

  • Microsoft Office (Word, Excel, Outlook, PowerPoint) 
  • Adobe Creative Suite (inDesign, Photoshop, Illustrator)
  • Bitly, Hootsuite, Social Media Analytics
  • Magento, Salesforce