ECommerce Marketing & PR Coordinator - KILLSPENCER®
Jan 2019 – Present
- Email Marketing Management: Design & conceptualize email marketing strategy & manage marketing calendar. Setup email marketing campaigns & execute in MailChimp. Strategize list growth & giveaway initiatives. Create, present & analyze reporting to optimize success. Author product descriptions.
- PR Outreach: Author press releases & pitch long/short lead media outlets for product launches & brand initiatives. Influencer outreach & gifting strategy. Track, archive & report press coverage.
- E-commerce Site Management: Product page setup on Shopify. Optimize website user experience. Audit site & create digital assets for social, website & email.
- Digital Asset Management: Organize & archive product/lifestyle imagery. Digital content production
Freelance Marketing Assistant - The Kit Undergarments
Dec 2018 – Jan 2019
- Author website copy, product descriptions & taglines for launch.
- Create product matrix & update with fitting notes/changes.
- Social media content curation.
Seasonal Associate Copywriter - Nordstromrack.com | HauteLook, a Nordstrom Company
Sep 2018 – Oct 2018
- Author online product descriptions (up to 100 per day) based on samples.
Marketing & PR Coordinator - MOTHER Denim
Mar 2017 – Aug 2018
- Produce seasonal ECommerce & look book photoshoots, a total of 8 per year.
- Photoshoot budget management & securing photo permits.
- Event planning & collaboration with VP of PR & Marketing.
- Author press releases, email marketing copy & product descriptions.
- Social media calendar creation (Facebook/Instagram) & content curation from branded lifestyle & user-generated content.
- Point of contact between international distributors, press agencies & digital influencer & VIP agencies.
- Sample tracking & loan coordination.
- Aligning with ECommerce team for new style pushes & marketing initiatives to drive email signups, traffic & hit monthly sales goals.
Garrett Leight California Optical - PR Coordinator
Mar 2015 – Mar 2017
DermStore - eCatalog & Email Marketing Copywriter
May 2014-Apr 2015
Freelance Product Copywriter & Contributor
September 2013 - May 2015
FashionIndie.com - Fashion News Editor
June 2012 - November 2012
Refinery29 - Editorial Intern
January 2012 - May 2012
Columbia College of Chicago, Chicago, Illinois
Bachelor’s Degree in Fashion Business