by Emily Draznik on
Kate Middleton is one of the most photographed women in the world and it seems like every dress she puts on immediately sells out. One of Kate’s favorite designers is Beulah London and by supporting their label, the Duchess of Cambridge casts the “Duchess Effect” on a socially conscious brand who employs girls saved from sex trafficking in India.
Last month during a visit to the Assyakirin Mosque in Kuala Lumpur, Kate Middleton wore an off white chiffon dress with matching headscarf and let the “Duchess Effect” take hold. The dress was by fashion label Beulah London and immediately after pictures surfaced of Kate in the garment, the brand was swamped with requests for an Americanized version of the dress.
The effect Kate had on Beulah London was unlike the normal buzz that she generates because Beulah London is a socially conscious brand that employ former victims of sex slavery and human trafficking.
Founded by Lady Natasha Rufus Isaacs, fiancé to Kate Middleton’s ex-boyfriend Rupert Finch, Beulah London was created after Natasha traveled to India to teach needlepoint and English to victims of sex-trafficking. Determined to make a difference, Natasha realized that providing education and skills to these girls would help prevent them from entering sex slavery because traffickers prey on those who are unskilled and uneducated.
The inspiration for Beulah London came from an idea focused around a socially conscious fashion label that would provide wages to rescued women to keep them off the streets. The founder learned how to start a fashion label from books and that’s how Beulah London was born.
Open Hand is an organization that employs escaped sex trafficking victims and former sex trade workers, these women can range from being widows to HIV positive. Baulah London uses this organization to create some of their garments and their celebrity client list keeps growing. Including big names like Natasha Bedingfield, Kate Moss, and Sienna Miller, Beulah London’s efforts against human trafficking continue to expand.
This Thusday is Anti-Slavery Day and to celebrate be sure to check out Baulah London’s designs at Harvey Nichols and Yoox.com. With prices ranging from $560-$1,300 these garments are made to serve as staples that you can have in your wardrobe for years. The UN granted Beulah London with a commendation for their work and Natasha returns to India every six months to check up on the women she is helping. So instead of just trying to look like Kate Middleton, spread awareness of Beulah London to help prevent future females from falling victim to sex slavery.
To read up more on the so-called “Duchess Effect” that Kate Middleton holds over the fashion industry, click here and try to resist copying the royal’s style if you can.